Google Business Profile Categories Search

Find the right GBP category for your Google listing. Search by name or category ID (gcid) in 5 languages.

4,034 categories
CategoryCategory ID (gcid)
Aadhaar centeraadhar_center
Abarth dealerabarth_dealer
Abbeyabbey
Aboriginal and Torres Strait Islander organisationaboriginal_and_torres_strait_islander_organisation
Aboriginal art galleryaboriginal_art_gallery
Abortion clinicabortion_clinic
Abrasives supplierabrasives_supplier
Abundant Life churchabundant_life_church
Açaí shopacai_shop
Acaraje restaurantacaraje_restaurant
Accountantaccountant
Accounting firmaccounting_firm
Accounting schoolaccounting_school
Acoustical consultantacoustical_consultant
Acrobatic diving poolacrobatic_diving_pool
Acrylic storeacrylic_store
Acupuncture clinicacupuncture_clinic
Acupuncture schoolacupuncture_school
Acupuncturistacupuncturist
Acura dealeracura_dealer
Addiction treatment centeraddiction_treatment_center
Administrative attorneyadministrative_attorney
Adoption agencyadoption_agency
Adult day care centeradult_day_care_center
Adult DVD storeadult_dvd_store
Adult education schooladult_education_school
Adult entertainment clubadult_entertainment_club
Adult entertainment storeadult_entertainment_store
Adult foster care serviceadult_foster_care_service
Adventure sports centeradventure_sports_center
Advertising agencyadvertising_agency
Commercial photographeradvertising_photographer
Aerated drinks supplieraerated_drinks_supplier
Antenna serviceaerial_installation_service
Aerial photographeraerial_photographer
Aerial sports centeraerial_sports_center
Aero dance classaero_dance_class
Aerobics instructoraerobics_instructor
Aeroclubaeroclub
Aeromodel shopaeromodel_shop
Aeronautical engineeraeronautical_engineer
Aerospace companyaerospace_company
Afghan restaurantafghani_restaurant
African goods storeafrican_goods_store
African restaurantafrican_restaurant
After school programafter_school_program
Agenzia Entrateagenzia_entrate
Aggregate supplieraggregate_supplier
Agistment serviceagistment_service
Agricultural associationagricultural_association

The full list of Google business categories, searchable

This tool gives you the full list of Google Business Profile categories: the business categories Google uses on Maps and in local search. You may know them as Google My Business categories, the platform's former name. Switch between languages and countries to see how each category is labeled in that market. Google's default set is English for the United States, which is what this page loads first. The names are exactly the ones you see in Google Maps and in your Business Profile dashboard.

4,034+categories available in Google Business Profile
5supported languages: FR, EN-US, EN-GB, ES, IT
10categories max on a single Business Profile

Why do GBP categories matter so much?

After your business name, your primary category is the most important factor for ranking in Google's local results. It largely decides which searches your profile shows up for in the Local Pack and on Google Maps.

Pick the wrong category and your profile can be invisible for dozens of relevant keywords. Pick a well-targeted one and your visibility improves right away.

How to choose your primary and secondary categories

🎯
Pick the most specific primary category

If you run an Italian restaurant, choose “Italian restaurant” rather than just “Restaurant.” The more precise you are, the better Google understands your business.

➕
Add 2 to 3 relevant secondary categories

Use additional categories to cover other parts of your business, on top of your primary category. Just don't go beyond 5 or 6 categories in total.

⚠️
Don't overdo it

You can add up to 10 categories, but irrelevant ones dilute your signal and can hurt your rankings. Quality beats quantity.

🔄
Check for new categories regularly

Google adds and removes categories regularly. Keep an eye out for new ones that describe your business better.

📊
Test and measure the impact

Add or remove secondary categories and watch how your rankings and leads change. Testing your categories is a good habit.

How many categories should you add to your profile?

Just 1Too few
3 – 5Ideal
6 – 8Acceptable
9 – 10Risky

Best practice: use the most relevant category as your primary category, then add 2 to 3 additional categories that also describe your business, staying under 5 or 6 in total. Too many irrelevant categories send mixed signals to Google and dilute your relevance for the searches that matter most.

How GBP categories affect your local SEO

📍Local Pack visibility

Your primary category decides which Local Pack your profile can appear in.

🔍Discovery searches

Categories define which generic searches (like “plumber near me”) your profile is eligible for.

🏆Competitive edge

A more specific category than your competitors' can give you a ranking advantage.

Google uses your categories as a key signal to decide how relevant your profile is to a search. Choosing them strategically is essential for any effective local SEO strategy.

FAQ: Google Business Profile categories

Are Google My Business categories the same as GBP categories?

Yes. Google renamed Google My Business to Google Business Profile, but the categories themselves did not change. Any list of Google My Business categories you come across refers to the same set.

Can I change my primary GBP category?

Yes, you can change your primary category at any time from your Google Business Profile dashboard. Keep in mind that a new primary category can temporarily affect your rankings while Google reprocesses your profile.

How often does Google update its categories?

Google adds and removes categories regularly. It's worth checking from time to time whether a newer, more relevant category is available for your business.

What if my category isn't on the list?

Google doesn't allow custom categories. Pick the existing category that best describes your main activity, and complement it with broader secondary categories.

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